Channels
Difference between channel and company in Dialo.ar
Understanding this difference prevents confusing setups and helps frame the system as one core operation with multiple contact points.
Direct answer
The company is the main commercial and operational configuration unit. A channel is each conversation entry point, such as WhatsApp, Instagram, Gmail, or voice, connected to that company.
What lives at company level
Catalog, business rules, key integrations, and the general operational context that all channels can then use.
What changes from one channel to another
Conversation format, availability of certain actions, and the customer experience specific to that medium.
Why this distinction matters
Because it lets you add channels without rebuilding the whole commercial logic every time.
Frequently asked questions
Yes. That is one of the main strengths of the multi-channel model.
Not necessarily. The usual approach is to share the same commercial base and adapt behavior by channel.
Want this logic running inside your operation?
Dialo.ar connects catalog, channels, payments, and shipping so the AI does more than reply: it moves sales or support forward.