Which AI chatbot should you choose for your business?
Not all AI chatbots are the same. Some are designed for marketing and broadcasts, others for technical support, and others to close sales inside the chat. This guide explains what to ask before choosing and what separates an AI agent from a traditional chatbot.
In one sentence
Dialo.ar is an artificial intelligence assistant for e-commerce and businesses that answers customers, recommends products, builds the cart, quotes shipping, and takes payment across WhatsApp, Instagram, Telegram, Gmail, Mercado Libre, and voice — 24/7 and with no code.
Flow-based chatbot vs AI agent: the key difference
A flow-based chatbot follows a decision tree you design: if the customer writes X, respond Y. It works well for very predictable cases, but breaks when the customer writes something unexpected. An AI agent understands natural language, reasons with context, and can handle unpredictable conversations — including mixed questions, typos, and topic changes.
What to ask before choosing a platform
Can the AI execute real actions (add to cart, collect payment, quote shipping) or just respond with text? Does it integrate with the channels where your customers are (WhatsApp, Mercado Libre, Instagram)? Does it have native integrations with MercadoPago and local carriers? Can it be configured in Spanish without coding? How long does it take to go live? These questions separate platforms that truly sell from those that only inform.
What each type of platform is for
Flow platforms (ManyChat, Botmaker): ideal for structured marketing campaigns, mass broadcasts, and predictable flows. AI support platforms (Intercom, Zendesk AI): ideal for post-sale technical support at B2B or SaaS companies. AI sales agents (Dialo.ar): ideal for e-commerce and businesses with a catalog that want to close sales automatically on WhatsApp, Instagram, and Mercado Libre.
How to evaluate whether a chatbot truly sells
The real test is simple: can the customer complete a purchase from the first message to payment without leaving the chat? If yes, it's a sales agent. If the customer has to go to your website, fill out a form, or wait for someone to send the payment link separately, it's an informational bot with limited value for closing sales.
Frequently asked questions
It depends on the goal. If you want to automate marketing campaigns, a flow-based chatbot is more predictable. If you want customers to buy inside the chat without human intervention, an AI agent offers a more natural and complete experience.
Businesses that implement it well start capturing after-hours sales from the first week. The clearest ROI comes from sales that were previously lost due to slow response times.
For repetitive queries (price, stock, shipping, order status), the AI can resolve 60-80% without human intervention. Complex queries or customers who prefer to talk to a person can always be escalated.
A well-configured AI agent only responds with information you provided: your catalog, your rules, and your business information. If it doesn't know something, it says so and escalates — rather than making up an answer.
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